The movie studio is trying to curb Game of Thrones piracy by sending out copyright infringement notices to alleged pirates and encouraging them to get a legitimate HBO subscription instead of downloading videos from torrent sites. Moreover, HBO is requesting torrent portals to remove Game of Thrones torrents at a massive scale.
After the new season of Game of Thrones aired on HBO, the episodes quickly appeared online both through official and illegal channels. As before, the interest on various pirate websites is massive again, and HBO is actively trying to contain the fallout behind the scenes.
Since the start of the season 6, HBO has sent thousands of warnings to Internet service providers, urging them to tackle alleged pirates. The company submitted the IP-addresses of BitTorrent users caught sharing recent episodes of Game of Thrones and asked the broadband providers to alert their subscribers to prevent further piracy.
Well, these notices are common across the world, but HBO now also encourages Internet service providers to offer subscribers legal alternatives – for example, adding HBO to the subscriber’s television package to legally watch and stream HBO programming on many devices.
In fact, Internet service providers don’t have to forward the emails sent as a DMCA notification. However, many of them do. At the same time, the copyright holder doesn’t know the identity of the alleged pirates, so the subscribers have nothing to fear.
Apart from targeting alleged pirates, HBO also targets torrent portals. In an attempt to deter people from pirating Game of Thrones, HBO has been sending takedown requests to torrent sites. Some trackers ignored them, but the major ones have removed links to hundreds of torrents. It should be admitted that the most popular torrents were removed in mere minutes after appearing online, which is much quicker than usual. Apparently, HBO’s anti-piracy partners were monitoring the situation on a massive scale.
So far, HBO has been doing all its best to curb the unauthorized distribution of Game of Thrones episodes, but it is unclear whether all these measures will be enough to really deter pirates from finding copies on other websites, as they are still readily available online.