Apple is not Microsoft and Microsoft is not Apple. MS missed the boat seriously in designing any kind of consumer product. Apple holds the crown in consumer dominance. What is HoloLens? It is an MS product using old technology. When does MS realize ridiculous headsets don’t work with holographic technology? We have the technology! It involves managing diffused light, holographic imaging, and software MS is incapable of designing. Bigger is not better for growing a company. Companies grow by forming dynamic entities in formless environments with brilliant leaders. This has never been MS. To be honest, MS is starting to look like the old IBM today. MS grew quickly without ideas on how to create small environment think tanks. MS still believes innovation starts with them. MS has never been an innovation company. Apple has become a profit company giving the consumer exactly what it desires.
Who leads this industry today? Apparently, nobody! Does Tim Cook deserve the pedestal for making Apple more profitable? Tim Cook deserves a kick in the ass for not listening to the consumer more closely. I worked for Apple in a subsidiary role. I worked for one of their many contract companies handling help desk for Apple. If Steve Jobs was screaming from his grave today, he would say: “Start paying attention again to the consumer.” When I worked for Apple under another company, I wondered where Apple got their ideas. They listened to their consumers! Apple conventions were not only pep rallies for Apple products. Steve Jobs listened. He listened to any idea that made sense. He did not always understand the technical details of design, but he gave good ideas full rein.
Steve Jobs was far from perfect. No human being can be perfect when changing the consume r market, but computers must be wearable by design. They must be compact, portable, and user friendly. We can agree the IPhone is not about a larger screen, but better hardware technology. It may be about embedding some sort of projector technology into the product. Making bigger screens does not solve the immediate problem of why consumers need to squint over a tiny screen to use technology. I don’t care how many pixels anyone can pack into a small screen. I worry about the posture people assume when using their IPhone. It compacts breathing, compresses the spine, and creates medical problems Apple must address these issues! These are continuous use problems created with the fascination of Apple technology.