Wal-Mart Stores Inc. (WMT), seeking to attract customers after the post-Thanksgiving rush, is selling Apple Inc. (AAPL)’s iPhone 6 for as little as $129, a reduction of $50 from the retailer’s usual price.
Starting this week, the company is offering that price when customers buy the 16-gigabyte model and sign up for two-year contracts from AT&T Inc. (T), Verizon Wireless or Sprint Corp., according to the company. Wal-Mart is selling larger-screen iPhone 6 Plus for as little as $229, down from $279.
With the new discounts, Wal-Mart aims to drum up traffic two weeks before Christmas. Less than 10 percent of Americans have completed their shopping for the holiday, the company said, citing the National Retail Federation. Wal-Mart also is selling the iPhone 5S for $49 with a contract, down from $79, and Samsung Electronics Co.’s Galaxy S5 for $79, compared with $139. Even before the cuts, the prices were below retail levels. The retailer is selling the iPhone 6 64-gigabyte model for $229, reduced from $279.
The deals, which will only be available in stores, reflect the fact that shoppers aren’t as focused on one-time shopping events such as Black Friday, the company said. Industrywide, the long Black Friday weekend was a disappointment for retailers. The NRF estimated that sales declined 11 percent during the period.
“Gift buying no longer happens on just one day or in just one way,” Scott McCall, Wal-Mart’s senior vice president of toys and seasonal merchandising, said in the statement.